Privacy Policy

This privacy policy (the "Privacy Policy") describes practices regarding the collection, use and dissemination of information by, on or through the Hudsonville Rewards platform, including this website (at rewards.hudsonvilleicecream.com) and related Mobile App (collectively, the "Hudsonville Rewards Platform" or “Platform”), as presented by Hudsonville Ice Cream and its designated representatives. This Privacy Policy supplements the Terms of Use (see rewards.hudsonvilleicecream.com) governing access to and use of the Hudsonville Rewards Platform by users like you (“User” or “You”). Capitalized terms used but not defined in this Privacy Policy have the same meanings as in the Terms of Use (Terms and Conditions).

We may modify this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will post those changes at this location and may otherwise provide notice of any material changes so that You are aware of what information we collect, how we use it, and under what circumstances, if any, we share or disseminate it. Please review this Privacy Policy on a periodic basis.

Age Limit

Please be advised that the Hudsonville Rewards Platform is intended for use only by Users who are at least 18 years of age. Users under the age of 18 must gain parental consent before participating. We do not knowingly solicit or accept PII from minors or send them requests for information.

Information We Collect

The Hudsonville Rewards Platform is primarily informational in nature and most of it is publicly available (i.e., to all Users). Unless and until You choose to register with the Hudsonville Rewards Platform or participate in surveys, Challenges or other Platform offerings, You may browse the Platform without providing any of Your personally identifiable information (which means information that can be linked to You as a particular individual, such as Your name, address, phone number, email address and the like -- collectively, “PII”), although Your browser may tell us what type of computer and operating system You are using, as well as other kinds of technical information.

If You do choose to engage with the Hudsonville Rewards Platform, you acknowledge and agree that we may collect or receive various types of PII. The types of PII collected will vary depending upon how You use the Hudsonville Rewards Platform.

Most information is gathered during the registration processes that the Hudsonville Rewards Platform utilizes to allow access to and/or use of certain information and features of the Platform. However, PII may be collected at other times, as well, including, for example, when Users complete survey forms, respond to requests for information or content, complete Challenges, request communications or report a problem with the Platform. Specific examples of types of PII the Hudsonville Rewards Platform may collect include:

Contact Information, such as a User’s name, address, phone number, facsimile number, and email address.

Demographic Information, such as certain characteristics common to a segment of the population and profile data provided voluntarily by Users in response to surveys, sponsorship offerings, advertisements for products, and/or collected in order to continue to improve the quality of the Hudsonville Rewards Platform and its services.

Survey Results, such as the answers and submissions Users provide in response to surveys, questionnaires and other inquiries sent to or made of Users from, on or through the Hudsonville Rewards Platform.

Technical Information, such as Internet Protocol (IP) addresses from collected from Users of the Platform, as well as the date and time of access and the Web page(s) accessed. The Hudsonville Rewards Platform may catalog Users’ log-in information and computer, browser, and/or operating system information and maintain a database of aggregated information about certain transactions on the Platform (e.g., tool or feature utilization or recipe selection data).

Special Categories of PII, which reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data uniquely identifying a natural person; and data concerning a person’s health, sex life or sexual orientation (“Special Categories of PII”) will only be collected and processed with Users’ explicit consent for specified purposes.

How We Use Such Information

Different types of information collected or received on or through the Hudsonville Rewards Platform, including PII, is used in different ways, including the following.

Contact Information. We may use Your contact information collected on or through the Hudsonville Rewards Platform for many purposes, including, to advertise its services and the goods and services of third parties, to create a personalized experience for You, to provide You with news and information, to contact You regarding surveys, to notify You of material changes in the Hudsonville Rewards Platform's policies, to advise You of new services the Hudsonville Rewards Platform may offer, to share testimonials or otherwise. We may also share Your contact information with our affiliates and business partners, in order to provide services and information, for advertising purposes, and for internal business purposes. We do not share your individual contact information with other third parties for any other purpose, except as required by law (for example, to a court or government agency) or in the case that sharing arrangements are established with Platform affiliates, vendors or business partners, those parties will be identified in an addendum to the Privacy Policy below.

Demographic Information. We may share certain demographic data collected on or through the Hudsonville Rewards Platform with our Affiliates, but only on an aggregated basis, which will not identify any particular User.

Survey Results. We may share survey results collected on or through the Hudsonville Rewards Platform with our Affiliates and/or the general public, the news media, and state or federal government agencies, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.

Technical Information. We may use technical information to help diagnose problems with our the Hudsonville Rewards Platform and its servers, to analyze the Platform's usage trends, track User movements on the Platform, and to otherwise manage and monitor the Platform.

More generally, we may disclose information collected on, by or through the Hudsonville Rewards Platform, including PII, when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose such information, including PII, to protect against misuse or unauthorized use of the Platform or as is otherwise required to limit legal liability, to protect or defend our rights, property, or interests, or to protect the safety, rights, or property of others, including Users.

Similarly, in the event that there is a business transaction, such as a merger or acquisition by another company involving the transfer of all or a portion of the Hudsonville Rewards Platform’s assets, please note that the information collected on, by or through and retained by the Hudsonville Rewards Platform, including PII, may be among the assets transferred. In such an event, we will notify You via email and/or place a prominent notice on the Platform at least 30 days before any such change in ownership or control of the Platform and Your PII, and the possible changes to this Privacy Policy that could result.

Special Categories of PII, Note that notwithstanding anything to the contrary herein, we will only process or use Special Categories of PII for the specified purposes for which Users’ explicit consent was given.

Cookies

Cookies are bits of text that may be stored on Users’ computers by their Web browsers for record-keeping purposes, such as to capture preferences. Cookies enable the Hudsonville Rewards Platform to customize and enhance Your experience while using the Platform. Cookies may also enhance Web-surfing by automatically performing certain functions and by ensuring that You do not see the same advertisement repeatedly. Because many consider the use of cookies to be an industry standard, Your Web browser is likely set to accept cookies. If You would prefer not to receive cookies, however, You can alter the configuration of Your browser to refuse or delete cookies. If You choose to have your browser refuse or delete cookies, please understand that some areas of the Platform may not function fully or properly when You view them.

Links to Social Media Pages & Other Websites

You should be aware that social media pages or third-party websites that may be accessed from the Hudsonville Rewards Platform through hyperlinks or gateways (like banner advertisements) may themselves collect PII, are not controlled by the Hudsonville Rewards Platform and are not subject to this Privacy Policy. Most such websites or social media pages have their own privacy policies and we suggest that you check those in order to understand how the proprietors of social media pages or third party sites may use your PII.

Security

The Hudsonville Rewards Platform employs industry standard security measures to protect against the loss, misuse, and alteration of information under the Platform's control. Although we have undertaken to create a secure and reliable Platform, You should understand that the confidentiality of any communication or material or information provided to or through the Platform cannot be guaranteed. Accordingly, You should consider carefully whether to submit sensitive information to the Hudsonville Rewards Platform. We urge you to take every appropriate precaution to protect your PII when on-line.

Data Breach Notification

In the unlikely event of a data breach, we are committed to taking immediate and appropriate action in compliance with the General Data Protection Regulation (GDPR). We will promptly investigate the incident and assess the impact on your personal data. Should any risk to your privacy arise, we will notify you without undue delay and, where feasible, within 72 hours of becoming aware of the breach. Notifications will be sent via email or through platform notifications, ensuring you receive timely and clear information about the nature of the breach and any steps you should take to protect your data.

Children's Privacy Regulations

In compliance with the Children's Online Privacy Protection Act (COPPA), we are committed to protecting the privacy of minors. Our platform does not knowingly collect personal information from children under the age of 13. We have implemented strict measures to ensure compliance with COPPA, including monitoring our systems for any potential instances of data collection from minors. In the event that we become aware of unintentionally collecting data from a child under 13, we will take immediate action to delete such information from our records. If you believe that we may have inadvertently collected data from a minor, please contact us so we can resolve the matter swiftly.

Consenting or "Opting Out" of Data Collection & Use

As explained above, You are permitted to browse the Platform without registering. Similarly, You can also decide whether to provide various types of information, including PII, to the Platform when requested, or “opt out” of doing so (i.e., decline to provide it). For example, if the Hudsonville Rewards Platform conducts a survey, You do not have participate unless You agree to do so. If You should choose to opt out, Your user data will be retained for 30 days and then it will be permanently deleted. You can reactivate your account at any point within 30 days by logging back in. Additionally, by opting out You will no longer receive updates or promotions from Hudsonville Rewards or its sponsors and affiliates. If our collection or use of certain PII relies on Your consent, we will try to ask for such consent clearly and plainly and You may choose to give such consent or not, or give it and then later change Your mind and withdraw it. (See “Requesting, Updating, Deleting Information & Withdrawing Consent,” below.) The Hudsonville Rewards Platform also provides You with the opportunity to opt out of certain Platform business practices or activities where Your PII may be used. For example, Users may opt out of having the Platform use their PII in order to include them in mailings (hard copy) or email communications or newsletters sent by the Platform.

Requesting, Updating, Deleting Information & Withdrawing Consent

The Hudsonville Rewards Platform will retain Your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. You may contact the Hudsonville Rewards Platform at any time (including by the means described under “Questions” below) to request a copy of, review, update, correct, or delete information that You provided to the Platform or withdraw any consent related thereto that You previously gave. You should, of course, be aware that the collection and uses of certain information, including PII, is necessary in order to provide certain information and services through the Platform, and the deletion of such information (such as an email address) may preclude a particular service or the Platform's ability to provide same to You.

In the case that You request your data be deleted, and you fully opt out of the program, your data will be deleted within one year from the requested date or for as long as necessary to comply with legal obligations.

Questions
If You have any questions about this Privacy Policy, the information collection, use and dissemination practices of the Platform, including Your PII, You can contact the Hudsonville Rewards Platform and its employee(s) responsible for this Privacy Policy and related matters by filling out the contact form on rewards.hudsonvilleicecream.com.

Users who are California residents are entitled under California Civil Code Section § 1798.83 to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes. To make such a request, please feel free to contact us as indicated above.

The California Consumer Privacy Act (CCPA) allows for California residents to request that their PII be exempt from selling or sharing to third parties. For California residents who do not wish to have their personal information sold or shared to third parties in any of the above scenarios, You may make the request by email as stated above. If this request is made, you will be opted out of the program, and your account will be deleted.

Hudsonville Rewards - Sharing of Information Addendum

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

With your permission, we may share your personal information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, you may be asked if we can share certain personal information with our third-party business partners when you are invited to enter a contest or sweepstakes or elect to receive marketing offers or other information. If you do not elect to have your personal information shared in connection with such contest or sweepstakes, it will not be shared with such third parties. We take appropriate measures to help ensure that our partners protect the confidentiality, integrity, and security of any such information we share with them. However, we are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.

All users will be notified of significant or material changes to this Privacy Policy via email or platform notification. For questions, please fill out the contact form at rewards.hudsonvilleicecream.com.

Privacy Policy

This privacy policy (the "Privacy Policy") describes practices regarding the collection, use and dissemination of information by, on or through the Hudsonville Rewards platform, including this website (at rewards.hudsonvilleicecream.com) and related Mobile App (collectively, the "Hudsonville Rewards Platform" or “Platform”), as presented by Hudsonville Ice Cream and its designated representatives. This Privacy Policy supplements the Terms of Use (see rewards.hudsonvilleicecream.com) governing access to and use of the Hudsonville Rewards Platform by users like you (“User” or “You”). Capitalized terms used but not defined in this Privacy Policy have the same meanings as in the Terms of Use (Terms and Conditions).

We may modify this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will post those changes at this location and may otherwise provide notice of any material changes so that You are aware of what information we collect, how we use it, and under what circumstances, if any, we share or disseminate it. Please review this Privacy Policy on a periodic basis.

Age Limit

Please be advised that the Hudsonville Rewards Platform is intended for use only by Users who are at least 18 years of age. Users under the age of 18 must gain parental consent before participating. We do not knowingly solicit or accept PII from minors or send them requests for information.

Information We Collect

The Hudsonville Rewards Platform is primarily informational in nature and most of it is publicly available (i.e., to all Users). Unless and until You choose to register with the Hudsonville Rewards Platform or participate in surveys, Challenges or other Platform offerings, You may browse the Platform without providing any of Your personally identifiable information (which means information that can be linked to You as a particular individual, such as Your name, address, phone number, email address and the like -- collectively, “PII”), although Your browser may tell us what type of computer and operating system You are using, as well as other kinds of technical information.

If You do choose to engage with the Hudsonville Rewards Platform, you acknowledge and agree that we may collect or receive various types of PII. The types of PII collected will vary depending upon how You use the Hudsonville Rewards Platform.

Most information is gathered during the registration processes that the Hudsonville Rewards Platform utilizes to allow access to and/or use of certain information and features of the Platform. However, PII may be collected at other times, as well, including, for example, when Users complete survey forms, respond to requests for information or content, complete Challenges, request communications or report a problem with the Platform. Specific examples of types of PII the Hudsonville Rewards Platform may collect include:

Contact Information, such as a User’s name, address, phone number, facsimile number, and email address.

Demographic Information, such as certain characteristics common to a segment of the population and profile data provided voluntarily by Users in response to surveys, sponsorship offerings, advertisements for products, and/or collected in order to continue to improve the quality of the Hudsonville Rewards Platform and its services.

Survey Results, such as the answers and submissions Users provide in response to surveys, questionnaires and other inquiries sent to or made of Users from, on or through the Hudsonville Rewards Platform.

Technical Information, such as Internet Protocol (IP) addresses from collected from Users of the Platform, as well as the date and time of access and the Web page(s) accessed. The Hudsonville Rewards Platform may catalog Users’ log-in information and computer, browser, and/or operating system information and maintain a database of aggregated information about certain transactions on the Platform (e.g., tool or feature utilization or recipe selection data).

Special Categories of PII, which reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; genetic or biometric data uniquely identifying a natural person; and data concerning a person’s health, sex life or sexual orientation (“Special Categories of PII”) will only be collected and processed with Users’ explicit consent for specified purposes.

How We Use Such Information

Different types of information collected or received on or through the Hudsonville Rewards Platform, including PII, is used in different ways, including the following.

Contact Information. We may use Your contact information collected on or through the Hudsonville Rewards Platform for many purposes, including, to advertise its services and the goods and services of third parties, to create a personalized experience for You, to provide You with news and information, to contact You regarding surveys, to notify You of material changes in the Hudsonville Rewards Platform's policies, to advise You of new services the Hudsonville Rewards Platform may offer, to share testimonials or otherwise. We may also share Your contact information with our affiliates and business partners, in order to provide services and information, for advertising purposes, and for internal business purposes. We do not share your individual contact information with other third parties for any other purpose, except as required by law (for example, to a court or government agency) or in the case that sharing arrangements are established with Platform affiliates, vendors or business partners, those parties will be identified in an addendum to the Privacy Policy below.

Demographic Information. We may share certain demographic data collected on or through the Hudsonville Rewards Platform with our Affiliates, but only on an aggregated basis, which will not identify any particular User.

Survey Results. We may share survey results collected on or through the Hudsonville Rewards Platform with our Affiliates and/or the general public, the news media, and state or federal government agencies, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.

Technical Information. We may use technical information to help diagnose problems with our the Hudsonville Rewards Platform and its servers, to analyze the Platform's usage trends, track User movements on the Platform, and to otherwise manage and monitor the Platform.

More generally, we may disclose information collected on, by or through the Hudsonville Rewards Platform, including PII, when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose such information, including PII, to protect against misuse or unauthorized use of the Platform or as is otherwise required to limit legal liability, to protect or defend our rights, property, or interests, or to protect the safety, rights, or property of others, including Users.

Similarly, in the event that there is a business transaction, such as a merger or acquisition by another company involving the transfer of all or a portion of the Hudsonville Rewards Platform’s assets, please note that the information collected on, by or through and retained by the Hudsonville Rewards Platform, including PII, may be among the assets transferred. In such an event, we will notify You via email and/or place a prominent notice on the Platform at least 30 days before any such change in ownership or control of the Platform and Your PII, and the possible changes to this Privacy Policy that could result.

Special Categories of PII, Note that notwithstanding anything to the contrary herein, we will only process or use Special Categories of PII for the specified purposes for which Users’ explicit consent was given.

Cookies

Cookies are bits of text that may be stored on Users’ computers by their Web browsers for record-keeping purposes, such as to capture preferences. Cookies enable the Hudsonville Rewards Platform to customize and enhance Your experience while using the Platform. Cookies may also enhance Web-surfing by automatically performing certain functions and by ensuring that You do not see the same advertisement repeatedly. Because many consider the use of cookies to be an industry standard, Your Web browser is likely set to accept cookies. If You would prefer not to receive cookies, however, You can alter the configuration of Your browser to refuse or delete cookies. If You choose to have your browser refuse or delete cookies, please understand that some areas of the Platform may not function fully or properly when You view them.

Links to Social Media Pages & Other Websites

You should be aware that social media pages or third-party websites that may be accessed from the Hudsonville Rewards Platform through hyperlinks or gateways (like banner advertisements) may themselves collect PII, are not controlled by the Hudsonville Rewards Platform and are not subject to this Privacy Policy. Most such websites or social media pages have their own privacy policies and we suggest that you check those in order to understand how the proprietors of social media pages or third party sites may use your PII.

Security

The Hudsonville Rewards Platform employs industry standard security measures to protect against the loss, misuse, and alteration of information under the Platform's control. Although we have undertaken to create a secure and reliable Platform, You should understand that the confidentiality of any communication or material or information provided to or through the Platform cannot be guaranteed. Accordingly, You should consider carefully whether to submit sensitive information to the Hudsonville Rewards Platform. We urge you to take every appropriate precaution to protect your PII when on-line.

Data Breach Notification

In the unlikely event of a data breach, we are committed to taking immediate and appropriate action in compliance with the General Data Protection Regulation (GDPR). We will promptly investigate the incident and assess the impact on your personal data. Should any risk to your privacy arise, we will notify you without undue delay and, where feasible, within 72 hours of becoming aware of the breach. Notifications will be sent via email or through platform notifications, ensuring you receive timely and clear information about the nature of the breach and any steps you should take to protect your data.

Children's Privacy Regulations

In compliance with the Children's Online Privacy Protection Act (COPPA), we are committed to protecting the privacy of minors. Our platform does not knowingly collect personal information from children under the age of 13. We have implemented strict measures to ensure compliance with COPPA, including monitoring our systems for any potential instances of data collection from minors. In the event that we become aware of unintentionally collecting data from a child under 13, we will take immediate action to delete such information from our records. If you believe that we may have inadvertently collected data from a minor, please contact us so we can resolve the matter swiftly.

Consenting or "Opting Out" of Data Collection & Use

As explained above, You are permitted to browse the Platform without registering. Similarly, You can also decide whether to provide various types of information, including PII, to the Platform when requested, or “opt out” of doing so (i.e., decline to provide it). For example, if the Hudsonville Rewards Platform conducts a survey, You do not have participate unless You agree to do so. If You should choose to opt out, Your user data will be retained for 30 days and then it will be permanently deleted. You can reactivate your account at any point within 30 days by logging back in. Additionally, by opting out You will no longer receive updates or promotions from Hudsonville Rewards or its sponsors and affiliates. If our collection or use of certain PII relies on Your consent, we will try to ask for such consent clearly and plainly and You may choose to give such consent or not, or give it and then later change Your mind and withdraw it. (See “Requesting, Updating, Deleting Information & Withdrawing Consent,” below.) The Hudsonville Rewards Platform also provides You with the opportunity to opt out of certain Platform business practices or activities where Your PII may be used. For example, Users may opt out of having the Platform use their PII in order to include them in mailings (hard copy) or email communications or newsletters sent by the Platform.

Requesting, Updating, Deleting Information & Withdrawing Consent

The Hudsonville Rewards Platform will retain Your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. You may contact the Hudsonville Rewards Platform at any time (including by the means described under “Questions” below) to request a copy of, review, update, correct, or delete information that You provided to the Platform or withdraw any consent related thereto that You previously gave. You should, of course, be aware that the collection and uses of certain information, including PII, is necessary in order to provide certain information and services through the Platform, and the deletion of such information (such as an email address) may preclude a particular service or the Platform's ability to provide same to You.

In the case that You request your data be deleted, and you fully opt out of the program, your data will be deleted within one year from the requested date or for as long as necessary to comply with legal obligations.

Questions
If You have any questions about this Privacy Policy, the information collection, use and dissemination practices of the Platform, including Your PII, You can contact the Hudsonville Rewards Platform and its employee(s) responsible for this Privacy Policy and related matters by email at support@rewards.hudsonvilleicecream.com.

Users who are California residents are entitled under California Civil Code Section § 1798.83 to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes. To make such a request, please feel free to contact us as indicated above.

The California Consumer Privacy Act (CCPA) allows for California residents to request that their PII be exempt from selling or sharing to third parties. For California residents who do not wish to have their personal information sold or shared to third parties in any of the above scenarios, You may make the request by email as stated above. If this request is made, you will be opted out of the program, and your account will be deleted.

Hudsonville Rewards - Sharing of Information Addendum

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

With your permission, we may share your personal information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, you may be asked if we can share certain personal information with our third-party business partners when you are invited to enter a contest or sweepstakes or elect to receive marketing offers or other information. If you do not elect to have your personal information shared in connection with such contest or sweepstakes, it will not be shared with such third parties. We take appropriate measures to help ensure that our partners protect the confidentiality, integrity, and security of any such information we share with them. However, we are not responsible for the privacy practices of our business partners, which may use your information for their own purposes.

All users will be notified of significant or material changes to this Privacy Policy via email or platform notification. For questions, please fill out the contact form at rewards.hudsonvilleicecream.com.

Hudsonville Rewards Portal